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2010-2011 Undergraduate & Graduate Catalog

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CAP 423 - Writing Corporate Communications

An advanced writing course on the research, development, and preparation of corporate communications. Uses desktop publishing. Includes brochures, annual reports, employee newsletters, executive speeches, position papers, backgrounders, corporate memos, customer letters, and crisis communications. Offered fall and winter semesters. Prerequisites: CAP 321.

Credits: 3



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