Graphic Design is the intersection of art and industry. Graphic designers communicate content in support of specific client needs using typography, image and color. You will be prepared for a career in commercial graphic design by developing proficiencies in critical thinking, problem-solving, application of technology and practical experience. Professional areas for you as a graphic designer include the design of brochures, catalogs, packaging, brand identity, wayfinding, exhibition, websites, interactivity, graphical user interfaces and advertising. Students interested in pursuing an emphasis in Graphic Design must participate in a secondary admissions review after completion of the Foundations Review.
BFA - STUDIO ART, GRAPHIC DESIGN EMPHASIS
Students may pursue a B.F.A. in Studio Art in this emphasis. The B.F.A. in Studio Art is designed for students interested in a professional degree in art or design. This degree will prepare students for a career as a professional artist or designer. Aside from Graphic Design, eight other Emphasis Areas are available to choose from in the B.F.A. degree.
Student in ART310 - Graphic Design III, discusses their brochure project with faculty
Students are encouraged to coordinate typography, image, symbol, and color to communicate information, meaning, and thought provoking ideas. The design faculty conscientiously prepares majors for the realities of a design career through technological proficiency, analytical versatility, and practical experience necessary for the competitive and diverse opportunities that lay ahead of them. Our well-equipped facilities allow design students to gain expertise in designing for print production and web environments.
Extension of basic art and design fundamentals into a graphic design
context, including computer-generated imagery. Stress is placed on
problem solving through typographic imaging and the union of text and
image. Offered fall semester. Prerequisite: Admission to graphic design.
Graphic design is explored in its broadest applications, including
symbology and logo design. Students learn to create visual messages
that are aesthetically appealing as well as informative. Offered
winter semester. Prerequisite: ART 210.
Continuation on Typography Studies. Complex Problem Solving. Introduction to Data Visualization. Expressive Typography.
This course is an in depth exploration into the methods of commercial
printing and corresponding software packages. This course will aid
students in understanding how to manipulate digital technology and
conventional printing techniques to their advantage, to increase the
quality of their work utilizing this knowledge. Offered fall semester.
Prerequisites: ART 211.
An advanced studio course covering principles that guide the
development of creative solutions for educational and communication
design. The student learns to manipulate typography, symbolism,
illustration, and photography in a given space, which may take the
form of advertisements, newspapers, periodicals, books, annual
reports, signs, or direct mail. Offered fall semester. Prerequisite:
An advanced course to acquaint students with professional and
technological components of creating and publishing interactive and
motion programs. Includes an in-depth exploration of web site design
including interactivity, navigational systems, motion and typography,
integrating both design methodologies and information architecture.
Offered winter semester. Prerequisite: ART 310.
Introduction to the fundamental development of dimensional
construction which refines and integrates many design principles.
Imaginative use of materials and surface graphics as well as marketing
and production problems are explored. Offered every other winter semester.
Advanced layout problems involving brochures, annual reports, and
corporate identity packages, as well as introduction to mixed media
presentations. Stress is on individually conceived and developed
projects. Offered fall semester. Prerequisites: ART 312; passage of
Refinement and development of a body of work constituting a
professional portfolio. Offered fall semester. Prerequisite: ART 312
or ART 382.
Development of a body of work focusing on a specific aspect of
graphic design or illustration in which the student wishes to
specialize. The work will be shown along with the student’s portfolio
as the senior show. Offered fall and winter semesters. Prerequisite:
ART 410 or ART 483.
A special study opportunity that allows for advanced students to work
for academic credit in a professional shop, gallery, or studio.
Internships are prearranged by the department, are limited in number,
and follow prescribed campus internship policy. Offered on sufficient
demand. Prerequisite: permission of department. Graded credit/no credit.
Credits: 1 to 6
The course is designed for any nongraphic design student who requires or seeks an overview of the graphic design process and its application in visual composition, symbol development, typography and layouts. Students produce solutions to visual communication problems and learn to articulate and present effectively their design choices.
Course offered fall and winter semesters.
AIGA: Grand Valley
AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic advantage and vital cultural force. As a student group, we seek to get as many students involved in the design community as possible. We meet 3-4 times a month and offer a variety of activities from screen printing, hosting skill-shares, curating exhibitions, and discuss current inspirations. Outside of our meetings, we try to attend conventions, local lectures and other area design events. We try to involve as many emphasis areas as possible in order to break down barriers and share new ideas. The meetings are open to anyone with a love for, interest in, or curiosity about the wonders of graphic design.
For questions about the Graphic Design area, please contact:
Graphic Design Coordinator
1119 Calder Arts Center