The Broadcasting major is firmly rooted in theoretical concepts of communication and critical thinking. Within this approach, the professional instruction strives to equip students with skills, abilities and ethical standards that will serve them well in their electronic media careers. 

The Broadcasting major has two areas of emphasis. The Broadcast News emphasis is designed for students interested in careers as reporters, news producers, or news writers. The Production emphasis is designed for students interested in behind-the-scenes careers, such as producers, directors, writers, and editors.

Students have numerous opportunities for internships at radio and television stations in the greater Grand Rapids area. Graduates of the program find employment with broadcast or cable television and radio stations, production companies, or other media related fields.

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