The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing society. Graduates benefit from the liberal arts context within which technical and professional skills are developed. Students work with actual clients on a regular basis.
The A/PR major supports two active student professional organizations, the Public Relations Student Society of America and the American Advertising Federation.
Graduates of this program are prepared for a variety of careers, including:
To learn more about the Advertising and Public Relations major:
Similar to the university and the School of Communications the Advertising/Public Relations major believes that through the integration of liberal and professional education we educate students to possess essential communication skills and to be critical, self-reflective communication, advertising, or public relations professionals, and contributing members of society.
The Advertising/Public Relations major (APR) will be known for its rigorous programs, culture of inquiry and achievement, innovative pedagogical practices, and graduates who are successful in their chosen fields. The APR enhances educational quality by:
Facilities are flexible and consolidated, and will prepare students for practice in rapidly changing communications, advertising, or public relations fields. Facilities will also support current and emergent technologies and enhance student competence in their use.