The Health Communication major was created to meet the growing need for communication professionals to work throughout the health care and human services fields.
The major offers a strong foundation in the liberal arts, health sciences, and general communication, as well as specialized coursework in advertising, public relations, journalistic and public relations writing, and visual media. It is deeply concerned with examination of the issues surrounding health-in-society, and emphasizes critical thinking regarding those issues.
Developed in cooperation with West Michigan health communication professionals, it has the distinction of being one of only a few such majors offered at the undergraduate level in the United States.
Graduates of this program are employed by hospitals, pharmaceutical companies, HMOs, state and local health departments, and other health-related organizations and corporations.