The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today''s fast-changing society. Graduates benefit from the liberal arts context within which technical and professional skills are developed. Students work with actual clients on a regular basis.

The A/PR major supports two active student professional organizations, the Public Relations Student Society of America and the American Advertising Federation.

Graduates of this program are prepared for a variety of careers, including:

• advertising and public relations management
• copywriting
• advertising sales
• sales promotion
• public relations writing and program development
• media research
• media strategy and implementation

To learn more about the Advertising and Public Relations major:

• Go to Course Listings.
• Go to Sequence of Courses
• Go to Approved Electives for APR Majors
• Go to Advertising faculty bios
  

Links of interest to APR Majors

• Public Relations Society of America
• West Michigan Chapter of Public Relations Society of America
• GVSU Public Relations Student Society of America
• American Advertising Federation
• Ad Club of West Michigan
• GVSU Ad Club
• Advertising Educational Foundation
• Interactive Advertising Bureau
• International Advertising Association