GVSU site of Michigan World Trade Week Conference

room of round tables with people seated at nearly every chair; L. William Seidman Center, World Trade Week conference from 2018
Pictured is a Michigan World Trade Week presentation from 2018. The Van Andel Global Trade Center will again co-host this year's conference on May 4 at the L. William Seidman Center.
Image Credit: courtesy photo

Discussion at the 36th annual Michigan World Trade Week Business Conference will center on the global supply chain, the European Union and top consumer trends.

Co-hosted by the Van Andel Global Trade Center at Grand Valley and the U.S. Commercial Service office, the conference, "The Next Normal: Growing Sales in 2022 and Beyond," will be May 4, noon-4 p.m., at the L. William Seidman Center on the Pew Grand Rapids Campus. Register to attend the in-person conference; there is a virtual option to participate.

Sonja Johnson, executive director of the VAGTC, said the conference will provide business leaders with resources to overcome challenges when navigating overseas markets.

"Even during this challenging period, the business community continues to find ways to compete globally," Johnson said. "Conference speakers and resources will help attendees learn more about the sanctions and compliance regulations with overseas markets, and how to deal with increased costs and other obstacles."

Kendra Kuo, director of the U.S. Commercial Service Office in Grand Rapids, said, “Whether you are new to export or more experienced, the Michigan World Trade Week business conference will provide participants with forward-thinking strategies on how to engage global customers as they continue to establish and refine new ways of doing business post-pandemic.”  

Mark Baxa, president and CEO of the Council of Supply Chain Management Professionals, will give the keynote address.

Michigan World Trade Week works collaboratively with other partner organizations that also hold events focusing on global topics. Partner organizations include the Economics Club of Grand Rapids and World Affairs Council of West Michigan.