Within the greeting card industry, Grand Valley alumna Shannon Cohen has made it to the show.
Cohen, ’99 and ’01, is the principal of Shannon Cohen Inc., which includes her line of Tough Skin Soft Heart (TSSH) greeting cards and other inspirational products. Grocery stores, boutique shops and other retailers throughout Michigan and 15 other states carry Cohen's products.
And now Cohen, a Detroit native who now lives in Grand Rapids, can add 1,700 Target retail stores to the list. Greeting cards designed by Cohen will be prominently displayed at Target stores through March.
Cohen launched TSSH five years ago. Her cards, stickers and other products carry messages like "Girl, You Have Greatness in Your Bones," "When You Lead, People Flourish," and "Shine on Sis." The distinctive messages are one reason an American Greetings executive expects Cohen's cards will do well at Target.
"Shannon's line is unique, fresh and relevant," said Kelly Ricker, chief creative officer for American Greetings. "Her messages are empowering to women at a time when we need it in our society. Hers is a voice we need within our products."