New scholarship honors retired professor

Grand Valley alumni, faculty and friends established the Bennet L. Rudolph Endowed Marketing Scholarship to honor the retired professor of marketing.

Mark Olesnavage, ’75 and ’80, said Rudolph’s student-centered approach was inspiration to him and many others. “It’s an honor to do this for Ben, as a thank you for his many years of caring,” Olesnavage said.

Rudolph worked at Grand Valley for nearly 40 years, 1973-2010.

Laurie Beard, ’81, participated in the effort and said it was gratifying to recognize Rudolph, who had made a positive impact on the lives of more than 10,000 students during his tenure.

“Ben was an absolutely wonderful professor — smart, savvy, fun, challenging — a true marketing guru who used real-world case studies very effectively,” Beard said.

The fund was established to assist students who are majoring in marketing with the cost of their Grand Valley education. Scholarships will be awarded to undergraduate juniors or seniors who have expressed financial need. Applicants must also show academic promise with a minimum GPA of 3.5, with a preference given to those with a GPA 3.7 or higher.

This gift is a part of the Laker Effect campaign, which is transforming the lives of students and enhancing the West Michigan community. Learn more about the campaign at gvsu.edu/giving.