Lakers for a Cure telethon exceeds goal

The first annual “Lakers for a Cure” telethon, hosted by the three Grand Valley student media groups on March 28, raised $2,427 in a 24-hour period. Their goal was to raise $2,400 for the 2013 GVSU Relay For Life in support of the American Cancer Society.

The telethon was a partnership between GVTV, the Lanthorn and radio station WCKS The Whale. It was the first time that all three groups have worked together on a project.

The event kicked off Wednesday, March 27, at 10 p.m. with a luminary ceremony at the Cook Carillon Tower on the Allendale Campus, and accepting donations in a special PayPal account. Throughout the next day donations were also accepted at a table in the Kirkhof Center. Whale Radio began a live remote broadcast from the Kirkhof donation table at 6 p.m., followed at 8 p.m. by the telethon broadcast live from both the GVTV studio and Area 51 in lower Kirkhof.

The two-hour show included a variety of entertainment acts and interviews with cancer survivors and caregivers. The broadcast ended with an announcement of the results and a presentation of the proceeds to Courtney Miller, Grand Valley’s president of Colleges Against Cancer, toward the upcoming Relay For Life event at Grand Valley on April 12th.