People in West Michigan, the Detroit area and in Chicago are taking a new look at Grand Valley, thanks to the university's new image campaign, which kicks off today.
Centered around the word "Grand," messages such as "A Grand Value" and "A Grand Adventure" will appear on billboards and bus signs, as well as in television, print and Web advertisements throughout the fall and spring. All of the ads and signs will direct viewers to a new Web site, www.GrandValue.net. Rhonda Lubberts, assistant vice president for Institutional Marketing, said the campaign will help support admissions representatives as they visit high schools and speak to prospective students.
Feedback on the campaign is welcomed and comments can be sent via the Web site. Lubberts said any tweaks will be made to the campaign before ads appear again in the spring. She added that while the campaign timing supports admissions, the messages elevate — and benefit — the entire university community.
"We need to tell the Grand Valley story to remind people — and tell new people — why GVSU is different and how they can benefit from being educated here," Lubberts said.
Lubberts said the most highly rated source of information for parents and students continues to be word-of-mouth. "Faculty, staff, students, and alumni are all the most effective Grand Valley ambassadors," she said.
"That's why we make sure they are supported with
research-based messages and interesting ways to talk about the
university, because it is such a great place and we don’t want people
to miss that."
