Kristen Hellman, (248)
797-1579, Grand Valley advertising and public relations major
Hellman is a junior who has landed a unique opportunity for Super Bowl
XL. She is working with the sponsorship director for Super Bowl
activities. Sponsors include GM, Ford, Chrysler and Compuware.
Joe Helgert, (616) 331-3645, associate professor of communication
Helgert is an expert in advertising. He was an international marketing
manager at Motorola Corporation and continues to research the Japanese
advertising industry.
Tim Penning, (616) 331-3478, assistant professor of communication
Penning specializes in public relations and can comment on the
advertisers' ability to effectively launch a new brand in a short
advertisement. Penning encourages his students to watch the
commercials for class discussion.
Roy Winegar, (616) 331-3668, assistant professor of communication
Winegar is an expert in advertising and has a special interest in the
Internet's interactive marketing and advertising capabilities. He
encourages his students to watch the Super Bowl ads for class
discussion.
Ben Rudolph, (616) 331-7473, professor of marketing in the Seidman
College of Business
Rudolph is an expert on marketing strategy and
management and is the past president of the West Michigan Chapter of
the American Marketing Association. Rudolph can also comment on the
economic impact the Super Bowl is expected to have on the city of
Detroit.
