An avatar is defined as an icon or figure representing a particular person or organization in computer games, social media, Internet forums, etc. The use of standalone Grand Valley logos and protected trademarks as avatars on social media sites is reserved for use on official university social media accounts and should not be used by individuals or departmental accounts, unless it is a custom avatar created and approved by Institutional Marketing. See identity standards for social media to learn more and to request a theme or custom avatar.
If you are an official Grand Valley social media administrator, you may use Grand Valley's "Circle G" logomark for social media avatars. Contact Institutional Marketing at firstname.lastname@example.org or (616) 331-2525 to request one for your academic unit.
RESPECT COPYRIGHTS AND FAIR USE
The following are registered trademarks:
Grand Valley State University®
Grand Valley State®
Louie the Laker®
The following are trademarks:
Grand Valley State University Lakers™
Grand Valley State Lakers™
The university has additional legal rights in all words, phrases, images, and letters that, when used, give the appearance of a university connection or endorsement including, but not limited to:
AVOID POLITICAL STATEMENTS
Refrain from making them when representing Grand Valley. See Grand Valley’s Political Activity Policy.
DEFINE YOUR ROLE
Check with your supervisor to be clear about when and how you should post or respond to posts as a Grand Valley employee from a university account. Social media accounts should be given consistent attention, so it is important to determine your role with the account(s) to ensure success.
Social media users acting on behalf of the university must adhere to all Grand Valley policies and procedures including: