Advertising & Public Relations Major Requirements

APR

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Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

BA degree is earned by completing through the 201 level of a foreign language.

BS degree is earned by completing COM 300, COM 375, and STA 215.

Requirements for a Major in Advertising and Public Relations

School of Communications Core Credits: 9

All students majoring in the school of Communications must complete the following core courses, for a total of nine credits.

  • COM 101: Concepts of Communications
    • An introduction to concepts and principals that are fundamental to understanding the dynamics and consequences of communications.

[Students may choose COM 201 OR COM 215]

  • COM 201: Speech
    • Focuses on oral communication. The student will examine and perform practical programs in speech preparation, delivery, informative, and persuasive strategies. As well as listening and responding to messages of others.
  • COM 215: Storymaking (SWS)
    • How to create a story, scene, or image in your mind and render it in a variety of modes: oral story, written story, one-shot image told verbally, short script, previsualization for media, previsualization for dance, etc.

  • COM 295: Theories of Communications
    • A critical survey of major theories of human communication. Analysis and application of concepts from representative primary sources to understand what they take as fact, say and imply about the nature of communications. COM 201 and COM 215 are strong advised prior to this class

AND

Capstone Requirement: 3 credits

  • COM 495: Issues in Communication
    • Selected communications theories are examined in the context of contemporary issues/questions. Seminar-styled analysis and application of concepts based on readings selected to support discussions about one or more current critical issues in communications.

Advertising Emphasis:

* Courses in italics are unique to Advertising emphasis

Advertising Core Credits: 33

  • CAP 105: Technology in Public Relations and Advertising
    • This course familiarizes students with the technologies currently used in public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and Website developers.
  • CAP 115: Research Basics for Advertising and Public Relations
    • This course presents the basic techniques for finding, collecting, evaluation, and using primary data and secondary information relevant to solving communications problems. Explores library resources, search engines, government, and commercial Web sites, corporate documents and databases.
  • CAP 210: Fundamentals of Advertising
    • Basic principles of advertising, including its socioeconomic role, the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. CAP 105 and CAP 115 are strongly advised prior to this class
  • CAP 220: Fundamentals of Public Relations
    • Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. CAP 105 and CAP 115 are strongly advised prior to this class
  • CJR 256: News Reporting 1
    • Development of skills in news-gathering, reporting, writing, and copy-editing, primarily for print media. Work on organizing news stories, finding information, interviewing, and writing to meet deadlines.
  • CAP 310: Advertising Management and Cases
    • Management and direction of the adverting function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentations of findings and recommendations.
  • CAP 315: Advertising Copywriting
    • Practice in the copywriting process, from conception of ideas to finished copy for product and corporate advertising objectives.

  • PHI 325: Ethics in Professional Life
    • Examination of ethical principles and practices in business, medicine, education, law, and government. This course aims at providing students with the intellectual framework for an ethical analysis of situations which arise within various professions. Also seeks to foster mutual understanding across professional lines.

  • CAP 400: Advertising/Public Relations Campaign
    • Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the semesters work.
  • CAP 413: Media Planning
    • Methods of analyzing and evaluating media, selection of media for target audiences, consideration of budget factors, and preparation of media plans.
  • CAP 490: Internship in Advertising/Public Relations (3 credits)
    • Practical work study involving supervised on-the-job experience in advertising and public relations. [See internship information]

Electives: Minimum 6 credits: See advisor for approval [See list of suggested electives]

Public Relations Emphasis

*Courses in italics are unique to Public Relations emphasis

Public Relations Core Credits: 33

  • CAP 105: Technology in Public Relations and Advertising
    • This course familiarizes students with the technologies currently used in public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and Website developers.
  • CAP 115: Research Basics for Advertising
    • This course presents the basic techniques for finding, collecting, evaluation, and using primary data and secondary information relevant to solving communications problems. Explores library resources, search engines, government, and commercial Web sites, corporate documents and databases.
  • CAP 210: Fundamentals of Advertising
    • Basic principles of advertising, including its socioeconomic role, the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. CAP 105 and CAP 115 are strongly advised prior to this class
  • CAP 220: Fundamentals of Public Relations
    • Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. CAP 105 and CAP 115 are strongly advised prior to this class
  • CJR 256: News Reporting 1
    • Development if skills in news-gathering, reporting, writing and copy-editing primarily for print media. Work on organizing news stories, finding information, interviewing, and writing to meet deadlines.
  • CAP 320: Public Relations Management and Cases
    • The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies.
  • CAP 321: Media Relations Writing
    • This course prepares public relations students with both knowledge and practice of writing skills used in the public relations profession, with special emphasis on media relations. Students will learn how the news media work in different settings, and how media relations fits into the broader public relations program.
  • PHI 325: Ethics in Professional Life
    • Examination of ethical principles and practices in business, medicine, education, law, and government. This course aims at providing students with the intellectual framework for an ethical analysis of situations which arise within various professions. Also seeks to foster mutual understanding across professional lines.
  • CAP 400: Advertising/Public Relations Campaign
    • Planning and presentation of a response to an advertising/public relations problem or objective of an actual organization. Includes liaison with the client organization throughout the semester and presentation to the client at the conclusion of the semesters work.
  • CAP 423: Writing Corporate Communications
    • An advanced writing course on the research, development, and preparation of corporate communications. Uses desktop publishing. Includes brochures, annual reports, employee newsletters, executive speeches, position papers, backgrounders, corporate memos, customer letters, and crisis communications.
  • CAP 490: Internship in Advertising/Public Relations
    • Practical work study involving supervised on-the-job experience in advertising and public relations. [See internship information]

Electives: Minimum 6 credits. See advisor for approval [See list of suggested electives]

Advertising and Public Relations Minor

Requirements for Minor in advertising and public relations are courses selected with the permission of an advisor for a total of 21 credits. The following courses are required.

  • CAP 105: Technology in Public Relations and Advertising
    • This course familiarizes students with the technologies currently used in public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and Website developers.
  • CAP 115: Research basics for Advertising and Public Relations
    • This course presents the basic techniques for finding, collecting, evaluation, and using primary data and secondary information relevant to solving communications problems. Explores library resources, search engines, government, and commercial Web sites, corporate documents and databases.
  • CAP 210: Fundamentals of Advertising
    • Basic principles of advertising, including its socioeconomic role, the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. CAP 105 and CAP 115 are strongly advised prior to this class
  • CAP 220: Fundamentals of Public Relations
    • Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. CAP 105 and CAP 115 are strongly advised prior to this class

Minors must also choose one of the following two courses:

  • CAP 310: Advertising Management and Cases
    • Management and direction of the adverting function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentations of findings and recommendations.

OR

CAP 320: Public Relations Management and Cases

  • The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies.

Electives: Minimum 2. See advisor for approval