Professor Rachel Campbell



Professor Rachel Campbell
2154 AuSable Hall
[email protected]
(616) 331-8977



University of Alberta
Ph.D. Sociology


Qualitative Research, Gender, Media, Sociology of Sociology, Science & Technology


  • Social Problems
  • Quantitative Methods in Sociology
  • Qualitative Methods in Sociology

Selected Publications

Strohschein, L., Gauthier, A.H., Campbell, R. & Kleparchuk,C. (2008), Parenting as a dynamic process: A test of the resource dilution hypothesis. Journal of Marriage and Family 70.

Madill, H.M., Campbell, R., Cullen, D.M., Armour, M.A., Einsiedel, A.A., Ciccocioppo, A.L., Sherman, J., Stewin, L.L., Varnhagen, S., Montgomerie, T.C., Rothwell, C. & Coffin, W.L. (2007). Developing career commitment in STEM-related fields: Myth versus reality. Invited chapter for edited book Women and minorities in science, technology, engineering, and mathematics: Upping the Numbers, R. Burke & M. Mattis M. (eds.), Edward Elgar Publications, pp. 210-241.

Campbell, R. (2006), Teenage girls and cellular phones: Discourses of rebellion, safety and independence, Journal of Youth Studies 9:2.

Current Research Interests

Explorations of the Sociological Discipline and Students’ Experiences in the Major; Impacts of Individualism on STEM Careers and Social Media Use.


Professor Campbell's areas of specialization include gendered professions and organizations, sociology of technology, and experiences of undergraduate students. Central to her research has been the use of mixed methodological approaches that combine quantitative statistical analysis with in-depth qualitative interviews and focus groups.

Her past research has included: teenage girls use of telephones and cellular phones; support programs for homeless youth; parenting styles and child outcomes; female subcultures; and retention of undergraduate science and engineering students.

Page last modified April 11, 2023