B-3-261  Mackinac Hall
 Grand Valley State University
 1 Campus Drive
 Allendale, MI 49401

 Phone:  (616) 331-8712
 FAX: (616) 331-3115
 Email:  roodsc@gvsu.edu

Education:

Scott has taken Ph.D coursework at Michigan State University with an emphasis in marketing park and recreation entities.  He pursued Master of Divinity graduate studies at St. Meinrad College and the University of Toronto while discerning a vocation to the priesthood.

Scott has a Master of Public Administration Degree from Central Michigan University and a  Bachelor's Degree from the University of Michigan.

Teaching Areas/Interests:

Professor Rood is available to mentor students in the areas of Adventure Tourism and Commercial Recreation and Tourism Careers.

Marketing in hospitality, tourism, and leisure properties
Commercial recreation management
Restaurant development, operations, and store valuation techniques

Experience:

Scott has 30 years of  experience in many facets of the hospitality and tourism industry. He worked in the tourism/commercial recreation/leisure entertainment sector for 18 years in the positions of General Manager, Operating Partner and Area Manager.

Scott has 12 years of entrepreneurial experience in the food service industry, including ownership in 6 Big Apple Bagel's locations.  Presently he is the owner of a location in Muskegon, Michigan.

Scott has experience in the regulatory side of the industry having served on the State of Michigan's Carnival & Amusement Safety Board (appointed by the Governor for 2 terms).

Scott has experience with destination marketing organizations, including having been Vice-President of the Grand Haven Visitor's Bureau.

Additional experience includes having worked for the YMCA, the Boy Scouts of America, and as a prior secondary school teacher and adjunct college instructor.

Scholarship Activity

• "Understanding Generational Differences in the Workplace: What resorts can and are doing." Presentation to the Resort and Commercial Recreation Association, 29th Annual Conference at Kiawah Island Golf Resort (SC), November 2009.
• "Why use Importance Performance Analysis in Restaurant Mystery Shopping? A USA-Poland Comparative Answer, to be published in the January, 2010 issue of  "The Journal of Quality Assurance in Hospitality & Tourism."
• Presented to the Resort and Commercial Recreation Association, 28th Annual Conference at Mohonk Mountain House (NY): "The Relationship between employee satisfaction with organizational communication and customer orientation," November, 2008 (Co-presenter: Dr. Matt  Wagenheim, Ferris State University).
• Presented to the Resort and Commercial Recreation Association, 27th Annual Conference at the Atlantis Resort, Nassau Bahamas: "Adding Importance Performance Analysis to Commercial Recreation Mystery Shopping," November, 2007.
• Presented to the Big Apple Bagel's franchisee convention, October, 2006, Orlando, Florida.  Topic: Marketing applications.
• Panelist: Buying and Selling a Business: Understanding the Basics. Sponsored by the Michigan Business Brokers Association, April, 2006: Grand Rapids, Michigan
• Primary Research in Progress:

1) The Relationship between employee satisfaction with organizational communication and customer orientation
2) Generational diversity in the workplace: What resorts can and are doing

• Elected to the Board of Directors, Resort and Commercial Recreation Association: November, 2008
  
• Elected to the Norton Shores City Council in November, 2007.  Prior to that Scott served as a Planning Commissioner & Vice-Chair of the Zoning Board of Appeals.