2022 Michigan World Trade Week Business Conference

The Next Normal: Growing Global Sales in 2022

In-Person Business Conference Agenda

Date: May 4, 2022 | Time: Noon p.m. - 4:30 p.m. | Location: 50 Front Ave SW Grand Rapids, MI 

Unable to attend in person? There will be a limited number of sessions available via live stream during the in-person event to tune in virtually to these sessions register using the button below.

Register Here to Attend Virtually  View Livestream Event Agenda


*Indicates sessions that will be available to attend in-person and via live-stream during the conference.

11:30 - 12:00 pm

Registration & Networking

12:00 pm

Welcoming Remarks - 2022 Chair of the Michigan World Trade Week Planning Committee
Allie VanDriel, International Trade Specialist, U.S. Commercial Service - Grand Rapids
Lunch Begins

12:30 - 12:45 pm

Special Comments from Department of Commerce, Deputy Secretary of Commerce Don Graves &
Welcome Address from World Trade Week Chair, Bryan Nyeholt, President, SoundOff Signal

12:45 - 1:30 pm

Luncheon Keynote Address

*Keynote: Pause, Think, Realign, AND Do it All Over Again Tomorrow...Succeeding in Today's Supply Chain Environment
Mark Baxa, President & CEO, Council of Supply Chain Management Professionals (CSCMP)

1:30 - 1:50 pm

Networking Break

1:50 - 2:35 pm

Breakout Session 1:

Top Consumer Trends: The Next Normal Speaker: Brianna Peterson (Euromonitor)

Doing Business in the European Union
Panelists: Arnd Herwig (Brose North America Inc.), Kevin Loe (Redi-Rock), Adam Madigan (BISSELL Homecare, Inc.) 
Moderator: Alyssa Tracey (Michigan Economic Development Corporation - MEDC)

*Global Supply Chain: 2022 & Beyond 
Panelists: Crystal Feasby (Haworth), Matt Flenar (Gentex), Paul Jarzombek (LR International, Inc.),
Moderator: Sonja Johnson (GVSU's Van Andel Global Trade Center)

2:35 pm - 2:45 pm

Networking Break

2:45 pm - 3:30 pm

Breakout Session 2:

Mitigating Supply Chain Risks & Challenges 
Panelists: Stacy Calcatera (Steelcase), Rachael Acker (Wolverine Worldwide) 
Moderator: Les Brand (Supply Chain Solutions, Inc.)

China: Market Update & Strategies
Panelists: Scott Chamberlain (Gentex), Jim Bos (Yanfeng Automotive), Zhiguo Du (Miller Canfield), Tim Liang (AlphaMax Advisors)
Moderator: Kendra Kuo (U.S. Commercial Service)

*How to Reengage With Customers Post-Pandemic 
Panelists: Gary Brinkmann (Sebright), Bob Lytkowski (B&P Littleford), Mark Becker (Cherry Central)
Moderator: Jennifer Moll (U.S. Commercial Service)

3:30 pm - 3:40 pm

Networking Break

3:40 pm - 4:25 pm

Breakout Session 3:

Enhancing Global Reach Through Digital Marketing
Panelists: Cory Steuben (Munro & Associates), Joelle Williams (Grand Rapids Christian Schools), Andrew Lawlor (IBT Online)
Moderator: Darren Srebnick (U.S. Commercial Service)

Free Trade Agreements (FTAs): Japan, USMCA, Potential FTAs
Panelists: Christine Brown (SBA), Scott Sneckenberger (Plante Moran), Victoria Satterlee (GHSP)
Moderator: Paul Vandevert (Vandevert Trade Law)

*Top Consumer Trends: The Next Normal Speaker: Brianna Peterson (Euromonitor)

4:30 pm - 7:00 pm

VIP Networking Reception
Presentation of E-Award

Page last modified April 29, 2022