2021 Michigan World Trade Week Virtual Business Conference


2021 WTW Amplify Global Sales

Virtual Business Conference Agenda

Date: May 5, 2021 | Time: 1:30 p.m. - 4:15 p.m. | Location: Live Virtual via Zoom

Time

Event / Speaker

1:15 PM

Participant Check-in

1:30 PM

Welcoming Remarks
World Trade Week Planning Committee Chair
Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center

1:40 - 2:15 PM

Keynote Presentation - "Gordon Food Service Journey of International Sales"
Jeff White, Executive Vice President, North America Sales, Gordon Food Service (GFS)

2:15 - 2:30 PM

Networking Break and Live Q & A with Digital Briefcase Presenter:
"China & Global Trade: Responding to Tariff Dodging and Enforcing a Level Playing Field"

Speaker: Jacob Koering, Principal, Miller Canfield

2:30 - 3:10 PM

Breakout Sessions*

Session 1

CYBER PROTECTION

Is your business doing enough to protect the data it uses and collects?
What happens if a breach occurs when disclosing data?  
Learn best practices to keep both company and personal data protected using eCommerce and when traveling.

Speakers:  Nate Drier, Managing Principal Consultant, SecureWorks
                  Marcus Jones, Corporate Counsel, Alticor Inc.
                  
David Lewis, Executive Director, Client Manager Commercial Term Lending Group, JP Morgan Chase
Moderator: Layna Buthker, Manager, International Tax Services, Plante Moran

Session 2

WEATHERING THE PERFECT STORM

What do you do when you have orders to ship and no good way to ship them?
Join us as we discuss best practices on mediating blockages in the global supply chain in the midst of a ‘perfect storm'.

Speaker: Paul Jarzombek, COO, LR International

3:10 - 3:25 PM

Networking Break and Live Q & A with Digital Briefcase Presenter:
"Using Digital Sales Strategy to Increase Sales (eCommerce & Social Media)"

Speaker: Andrew Lawlor, Online Business Development Manager, IBT Online

3:30 - 4:05 PM

"Global Sales Best Practices"
Speakers:  Dave Siebert, Vice President, International Sales, The Oneida Group
                  Mitch Ermatinger, Founder, Speciation Artisan Ales
                  Dave Segerlind, Export Sales Representative, Deveraux Sawmill

Moderator: Kendra Kuo, Director, U.S. Commercial Service – Grand Rapids

4:05 - 4:15 PM

Closing Remarks
World Trade Week Planning Committee Chair
Sonja Johnson, Executive Director, GVSU’s Van Andel Global Trade Center

*BREAKOUT SESSIONS

These sessions will be coordinated via Zoom's Breakout Room feature. At the designated time, we will open up breakout rooms and you will be able to choose which session you would like to enter. You may join and leave the sessions as you please. There will be a 120-second warning at the end of the session that will automatically close the rooms and bring everyone back into the main session. 

Please be sure your Zoom Breakout Rooms are enabled. To enable the breakout room feature for your own use:

  1. Sign in to the Zoom web portal.
  2. In the navigation menu, click Settings.
  3. Navigate to the Breakout Room option on the Meeting tab and verify that the setting is enabled.
    If the setting is disabled, click the toggle to enable it. If a verification dialog displays, choose Turn On to verify the change.
    Note: If the option is grayed out, it has been locked at either the Group or Account level, and you will need to contact your Zoom administrator.