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Alumni in Action
Alumni Spotlight: Meahgan Pear
Current job title:
National Senior Marketing Manager—Advisory at BDO USA LLP
Describe your current position:
As part of the National Advisory Marketing team at BDO, I serve as a strategic advisor and spearhead the marketing efforts for the firm’s National Corporate Finance practice. In this position, I develop and lead the go-to-market strategies that drive brand awareness, market penetration, lead generation and client experience.
To what extent does writing relate to your current position? / What type of writing/design do you do for work?
One of the reasons I love the profession of marketing is because we get to tell stories and create change. We are strategic storytellers for our brands and for our audiences. Whether it’s through thought leadership, a marketing campaign, brand story video, or even social content, I utilize my writing experience every day. It’s my job to create a connection with our audiences; communication and stories are at the heart of that connection.
Please briefly describe your path from graduation at GVSU to your current position.
I knew I always wanted to be a marketer, and I knew solid writing skills would be critical to my success in the marketing field. I started my marketing career in the nonprofit sector, which allowed me the invaluable opportunity to wear many different hats. It also allowed me to grow as a storyteller, as nonprofits are built on stories. After five years in the nonprofit sector, I transitioned into the world of accounting marketing serving as CMO for a local firm and then on to my current position at BDO.
What parts of the writing major had the strongest impact on
you as a professional?
Our job as marketers is to communicate with our audiences, and strong, quality writing skills are the foundation of effective communication. The writing major at GVSU helped me hone these skills and develop a keen sense of story ideation that I still use to this day. It helped me learn the importance strategy plays in creating bold, creative messages, and it helped strengthen my appreciation for the beauty and power of the written word.
What advice would you offer to current/future writing majors
at Grand Valley?
Write every single day—even if it’s only a few words. Writing is a craft, and it takes practice. Also, find your passion and share it with the world.
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