Events » Navigating Italy - Live Virtual

Italy is a country known for its food, views, rich history, and architecture. It is one of Europe’s largest economies and provides vast opportunities for U.S. businesses looking to expand sales into vibrant new markets. Family-owned, Small, and Medium-sized Enterprises (SMEs) make up approximately 99% of Italian businesses and produce 68% of the country's GDP. The importance of understanding Italy’s family-oriented culture is crucial in establishing successful business relationships when working in this market.

Join us on September 29th for a virtual session on Navigating Italy! We will cover how-tos and best practices for doing business in the Italian market, as well as, how to maneuver through cultural nuances business professionals often face while working with or traveling to Italy.

Topics of discussion will include, but are not limited to:

  • Country Overview
  • Business Meetings
  • Gift Giving
  • Communication
  • Business Attire
  • Negotiating Tactics

A link to the virtual training will be sent to registrants 24 hours before the start of the session.


VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events. Read the full policy here.


Wednesday, September 29, 2021
9:00 AM - 10:00 AM


Non-Member Price

Member Price