Field of Study
Advertising & Public Relations
Professor Spring’s professional work in radio, television, print and agency provide her with multi-faceted experiences in advertising and public relations. Her professional work has taken her from Michigan, the U.S. Virgin Islands, Texas and back again. Practical knowledge of client relations, strategic planning, creative campaigns, copywriting, sponsorships, partnerships, special events, celebrity promotions, media relations, sales, fundraising, and integrated marketing communications in various cultures and professional teams translate well in the Ad/PR courses she teaches.
Professor Spring serves as Faculty Advisor to GVSU's Student Advertising Club and Faculty Advisor to GVSU's National Student Advertising Competition (NSAC) team. She also serves on the board of American Advertising Federation of West Michigan (AAFWMI) “Ad Fed” as Student Initiatives Director.
Professor Spring's research interests include advertising education, diversity, creativity, teamwork, and the scholarship of teaching and learning.
Currently: Research Basics for Advertising and Public Relations, Fundamentals of Advertising, Advertising Copywriting, Advertising/Public Relations Campaign
Previously: Concepts of Communication, Critical Interpretation, Interpersonal Communication, Nonverbal Communication, Speech, Story Making and Writing Corporate Communication.
B.S., Advertising & Public Relations, Grand Valley State University; M.S., Communication, Grand Valley State University.