Field of Study
Advertising & Public Relations
Fang (Faye) Yang comes to GVSU from the State University of New York at Cortland, where she was an Assistant Professor of Communications. Faye’s teaching and research interests lie in nontraditional advertising’s role in the integrated marketing communication strategy. Her recent work about the impact of movies on city images has been published in the International Journal of Advertising. A book chapter on movies’ influence on nation branding is forthcoming in the book Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy. Before starting her academic career, Faye worked as a communication specialist, marketing communications consultant, and freelance translator. This year, Faye will be teaching Fundamentals of Advertising and Research Basics for Advertising & Public Relations. Faye enjoys cooking and traveling.
T/Th 2:15pm-2:45pm (PEW), W 1:00pm-1:30pm and 2:45pm-3:15pm
Fundamentals of Advertising and Research Basics for Advertising and Public Relations
Ph.D. in Media and Information Studies (Advertising), Michigan State University
M.A. in Advertising and Public Relations, University of Alabama
B.A. in English Language and Literature, Sichuan University, Chengdu, China