PURSUIT OF EXCELLENCE: We continuously strive for the highest quality in our personal, professional, and organizational endeavors.

Learning: We foster the intellectual curiosity of our Seidman, local, and global communities by: 

• creating, expanding, and applying knowledge
• enhancing and encouraging critical thinking
• developing a global perspective
• sustaining a culture for the open exchange of ideas
   

Accountability: We hold ourselves responsible to:

• act in an ethical manner
• be socially responsible citizens
• welcome the diversity of ideas, people, and cultures
• Promote an environment of transparency, trust, and cooperation
   

Engagement: We intentionally connect and collaborate in an effort to:

• continuously reflect on ethics in our personal and professional lives
• emphasize mutual understanding
• support diversity of thought
• foster intellectual curiosity and innovation
• provide opportunity and professional growth
• honor our strong and lasting business and community relationships
• promote economic development