Seidman TRACKS Professional Development Program

As a Seidman student, you will learn to make informed decisions, act ethically, and take initiative through the exchange and application of knowledge with a global perspective. To complement our mission Seidman College of Business offers TRACKS, a professional development program (PDP), designed to provide opportunities to apply what you’re learning; through community collaborations and innovative approaches to learning.

TRACKS identifies University and community based professional development events that will aid your growth in areas such as career, leadership, and professionalism. Events will fall into one of four strategically designated categories so that students can work on various areas to strengthen their soft skills.

TRACK 1: Communication and Professional Skills

TRACK 2: Strategic Career Development

TRACK 3: Leadership, Ethics and Integrity

TRACK 4: Global and Diverse Perspectives

This program is open to all Grand Valley State University students, with Seidman students being eligible for a certificate of completion awarded at Seidman Evening of Honors.

How it Works?

Attend a total of 8 TRACKS events then submit a reflective essay after each event about your learning experience.

Of the 8 events, 3 must be off the Required List. Full details and dates are listed on the events calendar on the bottom of this page. 

Required List: choose 3 events to attend from the different categories

1. GVSU Career Fair - Fall 2019 Fair, Wednesday, October 16th

2. Careers in Major interest 

3. A Peter Secchia Breakfast Lecture 

 4. Career Center Sponsored Event

  • Career Fair Prep Week Events - "Career Carnival"
  • So You Think You Can Network - October 30, 2019
  • Career Development Conference 

May attend more than 1 event under each category in addition to the 3 required.

The remaining 5 events can be selected from the groupings listed below, which encompass all TRACK categories:

  1. Seidman Student Organization Professional Development Event (LakerLink - Student Organization Events)
  2. Seidman Mentorship Program Events - Feature Economics, Marketing, Management, and Finance Departments
  3. Additional Career Services Events (GVSU Career Events)
  4. Additional GVSU professional development events (GVSU Events Calendar
  5. TRACK 4 Events: Global and Diverse Perspectives - visit these links for great opportunities!  
    1. Van Andel Global Trade Center    
    2. World Affairs Council of Western Michigan 
    3. Padnos International Center   
    4. Office of Multicultural Affairs

2019-2020 Events


Meet Your Career Advisor - Career Center Open House

November 19, 2019 2:30 PM - 4:30 PM

Do you know your Career Advisor? Everyone has one. Stop by the Career Center Open House--a fun, interactive event--to meet your advisor and the entire Career Center staff. This aligns with TRACKS Career...

Civil Discourse Symposium 2019

November 19, 2019 6:00 PM - 8:00 PM

This interactive, participatory symposium features keynote speakers representing diverse points of view with opportunities to personally engage in civil discourse with scientists, politicians,...

World of Work - 1-Day Exploration Program

November 22, 2019 10:00 AM - 2:00 PM

Experience first-hand the life of a professional! The World of Work (W.O.W.) Exploration Program is a one-day, full-immersion exploration program that exposes students to the world of work. The program...

ATHENA Connections: Peggy Murphy

January 17, 2020 12:00 PM - 2:00 PM

ATHENA Connections is an event that introduces young, rising professionals, with successful women in the community. Seidman College of Business offers the ATHENA Connections program to provide an opportunity...

Careers in Economics

February 12, 2020 6:00 PM - 8:00 PM

Details to be announced at a later date. 

View More TRACKS Events

3 Learning Outcomes and a Reflective Document!

Learning Experiences are the ways new knowledge will be disseminated. There are 3 specific pathways used in this program.

This model has been adapted from  Rethinking the MBA: Business Education at the Crossroads (Datar, S., et al., 2010). This leadership framework was developed by the US Army (p. 103), and has been modified to meet the needs of our students and the vision of the program.

KNOW: what new knowledge did you gain at this event?

DO: how will you continue to learn and plan to apply the information presented?

BE: in what ways has the new information influenced your personal and professional development?

TRACK 1: Communication and Professional Skills  TRACK 2: Strategic Career Development  TRACK 3: Leadership, Ethics and Integrity  TRACK 4: Global and Diverse Perspectives

Reflective Document

Each event has been selected to serve as a catalyst for practicing lifelong learning.

The TRACKS -KNOW DO BE approach helps students identify the new learning and explore practical ways of implementing this new knowledge, which culminates in becoming embedded into your brand.

Once you have attended the TRACKS event, write a short reflective essay (3 paragraphs) answering the questions below:


Click here for the Reflective Essay