The monthly survey of business condition, published under the title of "Current Business Trends," first debuted in Kalamazoo in February of 1979, and was expanded to Grand Rapids in 1988. At present, the survey encompasses 45 purchasing managers in the Greater Grand Rapids and 25 in Kalamazoo. For both surveys, the respondents are purchasing managers from the region's major industrial manufacturers, distributors, and industrial service organizations.
For more information, please visit the Logistics website.
The WGVU Morning Show
December 27, 2017
Latchezara Smith from the Seidman College of Business joins us to discuss the latest when it comes to market research.