Tyler Way

Tyler Way

Advertising and Public Relations Major

Career Path: Owner of T.Way Customs

Grand Valley State University senior Tyler Way once dreamed of playing professional basketball. Now, his custom shoe designs grace the feet of some of the NBA's elite.

After a fractured vertebrae in his senior basketball season in high school, Way was forced to give up his aspiration to be a professional athlete. But thanks to his passion for basketball culture -- and by extension the sneakers that go along with it -- Way has created his own successful business.

Funded out of Way's own pockets, T.Way Customs, has been a real world application of his education, with his major in Advertising and Public Relations and a minor in Entrepreneurship. Taking on the tasks of everything from designing the Web site to accounting has also been an education in itself.

Along with other sneaker projects in the works for the athletic apparel company CRONS, (Come Ready Or Never Start) Way has started the T.Way 'We Run' College series campaign with its initial launch of the 'We Run GVSU' shirts. He is also possibly collaborating with Rip Hamilton to develop clothing for his RipCity brand. For more information, visit www.twaycustoms.net.

Page last modified October 3, 2014