Program Components

(1) 10-Week CO. STARTERS

Monday Nights: 6:00-9:00 p.m.

February 1, 2021:  Intro Night/ Listen & ask questions, no commitment required (contact us for Zoom link)

February 8 - April 19, weekly sessions on Monday nights

April 26, 2021 - Cohort 6 Pitch/Showcase

(2) Showcase & Pitch Event:

Cohort 6 Pitch event:  Monday April 26, 2021

Cohort 6 pitch is all virtual.  Contact us for a Zoom link to watch participants pitch for $10,000 in cash prizes.

All events will be held virtually via Zoom.

A device with working audio & a camera is required.  A smartphone is fine!

For more information, or to register, please contact MVE-Lab Project Manager, Julie Cowie at

Volunteer to mentor MVE-Lab new entrepreneurs

Join a fabulous cadre of business owners, attorneys, bankers, and marketers to provide one-on-one mentoring to MVE-Lab participants.  We welcome veteran entrepreneurs and business leaders from a wide range of experiences.  Commitment is limited to the night of the class, a two hour session, either via zoom or in person (with social distancing protocols in place).  Each cohort provides two opportunities to participate.  To be contacted about mentoring opportunities, contact MVE-Lab Program Manager Julie Cowie.

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Mentors share wisdom on MVE-Lab Mentor Night (pre-pandemic)

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Software Entrepreneur & GVSU alumni John Sorensen mentors GVSU alumni Lonnie Riley during Cohort 5.  Go Lakers!

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Pitch night with slides in a large room

man pitching

GVSU Veteran's Network


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What will you get?

New Skills

New business strategies that cover idea feasibility, product development, pricing, and how to get to market. Participants will learn best practices from GVSU faculty and staff, as well as successful veterans in the entrepreneurial space. 


Support Network

In addition to your cohort of military-connected individuals, you'll have the opportunity to learn from successful veteran-entrepreneurs, develop mentoring relationships with people who want you to succeed, and develop your business pitch with a lot of coaching from others in the entrepreneurial ecosystem of Grand Rapids. 


We hope that in just 3 months, you'll have a rich learning experience to help you get your business off the ground. Participants will have access to support services like LendGR, SCORE, SBDC, and GROW, meet potential funders/investors, and receive customized support from GVSU and other mentors.