Permanent link for Innovation? (DRAFT) on January 31, 2025

"Innovation" is a fuzzy term. All too often, it's just a buzzword. We know innovation when we see it, but how do we describe it? Is it coming up with a new idea? Doing something better?

I like to think about innovation as the process of transforming an idea for a superior, less-costly product (or service) into a commercial offering. It's the series of steps (and mis-steps) needed to go from concept to a refined offering that other people will spend their money on. By thinking of innovation as a process, I find it's easier to identify what activities need to be completed and when we need to start on them.

It can also make innovation more accessible by demystifying

 

Categories: innovation
Posted by Thomas Hopper on Permanent link for Innovation? (DRAFT) on January 31, 2025.