The Pure Award

The Pure Award--recognizing the tourism industry's stewardship of Michigan's natural, cultural, and heritage resources. 

The Pure Award was designed to recognize Michigan tourism entities that have pioneered the incorporation of innovative and exemplary best practices in natural, cultural, and/or heritage stewardship into their daily operations. Resources are defined broadly to  include historic, architectural, recreational, and agricultural as well as natural assets, and might relate to buildings, grounds, practices, processes, programs, etc. A tourism entity may be public, private, or non-profit. 

The Pure Award Committee will recognize the ultimate winner of the Pure Award during the 2020 Pure Michigan Governor's Conference on Tourism in Grand Rapids this February. In addition to recognition by the tourism industry, the winning story will be promoted in Michigan Cares for Tourism's Michigan Giving Magazine and throughout the industry. This will allow Pure Michigan enthusiasts to learn about and appreciate the efforts Michigan hospitality and tourism entities have implemented practices to keep the "Pure" in Michigan.  

Application/Nomination Form

To be considered for the Pure Award or to submit a nomination on behalf of an organization, please complete and submit the below application form by the deadline Monday, January 20, 2020 .


The 2020 Pure Award Application Form is now closed.  

Past Pure Award Recipients

2019 - The Detroit Jazz Festival

detroit jazz festival rep

The Detroit Jazz Festival Foundation has exemplified the values of the Pure Award in their quest to become “the greenest jazz fest in the Midwest.” Through their innovative partnership with DTE Energy Foundation on the Festival’s “Greening Project,” The Detroit Jazz Festival is taking big steps to reduce its carbon footprint and educate attendees. This past year, the Festival achieved a zero waste Opening Night Party with a 94.7% diversion rate by utilizing recyclable and compostable materials.

Since 2011, the Foundation has diverted 41,751 pounds of material from the landfill. With an attendance of more than 50,000 people throughout the weekend, the Detroit Jazz Festival is the greenest outdoor event to take place in Detroit. 

Congratulations to The Detroit Jazz Festival Foundation on receiving this well-deserved recognition and paving the way for sustainable tourism efforts in Detroit!


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Michigan Cares for Tourism


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Headlands International Dark Sky Park


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Grand Haven Salmon Festival