Undergraduate Degree

Requirements for a Marketing Major (BBA)

In addition to the BBA CORE requirements, as a Marketing major, you must complete an additional 18 credit hours, as follows:

  •  MKT 351 Consumer Behavior
  •  *MKT 352 Marketing Research
  •  MKT 451 Marketing Strategy
  •  Three additional marketing electives at or above the 300-level

*Requires prerequisite STA 215 Introductory Applied Statistics

 

Quantitative group - choose one:

  •  MGT 361 Management Science
  •  MTH 122 College Algebra
  •  MTH 125 Survey of Calculus
  •  MTH 201 Calculus
  •  PHI 103 Logic