Sales Marketing Emphasis

This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person.

Required Courses

In addition to the BBA CORE requirements, as a Sales Marketing major, you must take the following courses:

  • MKT 351 - Consumer Behavior
  • MKT 352 - Marketing Research
  • MKT 353 - Marketing Negotiations
  • MKT 356 - Professional Selling
  • MKT 451 - Marketing Strategy
  • MKT 456 - Sales Management