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Marketing Research and Analytics
Typical employers include, but are not limited to:
- Large and multi-national corporations
- Marketing research firms
- Government agencies
- Non-profit organizations
- Public institutions in the health, education, and transportation industries
- Management consulting firms
- Advertising agencies
- Manufacturers
- Retailers
- Trade and industry associations
Strategies/Preparation
- Build a solid background in statistics, mathematics, and behavioral science
- Gain experience through internships and/or part-time jobs
- Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
- Develop strong written and oral communication skills
- Learn to use database and other marketing-related software programs
- When possible, be involved in a research project with a professor, or pursue an independent study to learn about the research process
- Plan on obtaining an advanced degree in statistics or business to qualify for more marketing research and analytics positions