Marketing Research and Analytics

Typical employers include, but are not limited to:

  • Large and multi-national corporations
  • Marketing research firms
  • Government agencies
  • Non-profit organizations
  • Public institutions in the health, education, and transportation industries
  • Management consulting firms
  • Advertising agencies
  • Manufacturers
  • Retailers
  • Trade and industry associations


  • Build a solid background in statistics, mathematics, and behavioral science
  • Gain experience through internships and/or part-time jobs
  • Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
  • Develop strong written and oral communication skills
  • Learn to use database and other marketing-related software programs
  • When possible, be involved in a research project with a professor, or pursue an independent study to learn about the research process
  • Plan on obtaining an advanced degree in statistics or business to qualify for more marketing research and analytics positions