Distribution & Logistics Emphasis

This emphasis focuses on designing and implementing the best strategy for companies to use in getting goods to their customers in a way that maximizes customer service and minimizes cost. 

Required Courses

In addition to the BBA CORE requirements, as a Distribution and Logistics Marketing major, you must take the following courses: 

  • MKT 351 - Consumer Behavior
  • MKT 352 - Marketing Research
  • MKT 354 - Distribution Institutions and Logistics
  • MKT 355 - International Logistics
  • MKT 451 - Marketing Strategy
  • MKT 457 - Logistics and Transportation