Brand Management

Typical employers include, but are not limited to:

  • Consumer products and global brand corporations
  • Some service providers
  • Some industrial goods
  • Companies in entertainment and sports industries
  • Pharmaceutical companies


  • Plan on an MBA for most brand management positions
  • Gain experience through internships and/or part-time jobs
  • Be actively involved and seek leadership positions in on-campus organizations and marketing-related positions, such as the GVSU AMA or the GVSU Promotions Office
  • Nurture the following skills: Entrepreneurship, creativity, goal-setting, and both quantitative and qualitative analysis
  • Develop strong interpersonal, communication, and analytical skills
  • Learn to work well on cross-functional teams
  • Obtain a background or experience in consumer behavior, advertising, research, and strategy