International Business Careers in Marketing

Daniel Ukraine

GVSU student during their study abroad experience.

Experience in International Business can help Marketing professionals greatly in their careers. The International Business program helps prepare these professionals by enhancing skills such as market research, strategic global positioning, and sales.

Some examples of job titles include:

Marketing Manager, International and Emerging Markets

The marketing manager is responsible for developing and executing a global marketing plan. They may help develop new products or manage an international brand.

Marketing Communications Specialist

A communications specialist manages promotional literature and web content. They are responsible for ensuring that content is translated and delivered accurately.

International Sales Manager

The sales manager must be a motivated leader with exceptional business development skills to develop local market product plans, strategies, and direction. They might also work with subsidiary offices.

Marketing Related Certification Programs

Professional Certified Marketer

Marketing IB Faculty

Dept. Phone: (616) 331-7495
Dept. Fax: (616) 331-7339

Prof. Jennifer Pope

[email protected]
(616) 331-7315
Seidman - Marketing Department
3106 L William Seidman Center


Prof. Anton Fenik

[email protected]
(616) 331-7477
Seidman - Marketing Department
3076 L William Seidman Center

Page last modified October 10, 2019