HRL Marketing Assistant

Housing and Residence Life (HRL) Marketing Assistants perform marketing-related tasks including assistance in content creation/capturing, sales strategies/marketing campaigns, data gathering/statistical analysis, event organization, and project-specific administrative support. Staff members are expected to be able to work with limited supervision when assigned specific tasks, use independent judgment when obstacles may arise, manage time efficiently, and communicate effectively.

HRL Marketing Assistants develop and hone strong analytical skills, decision-making skills, communication skills, teamwork, and resourcefulness.


  • Current Grand Valley State University student.
  • Good academic and disciplinary standing.
  • Familiarity with Microsoft Suite, Google Suite, Adobe Creative Suite, Meta Business Suite, Canva, Instagram, Facebook, Twitter, TikTok, as well as general computer literacy.
  • Ability to effectively and professionally communicate with students, parents, customers, team members, and supervisors.
  • Ability to provide positive interactions with individuals inside and outside the department.
  • Ability to work independently as well as part of a team.
  • Strong critical thinking and problem-solving skills.
  • Ability to recognize and seize an opportunity outside of traditional working hours.
  • Available for job training before Fall 2022 courses begin.


  • Uphold the mission, vision, and values of the University and Department.
  • Capture content that will be used for social campaigns and marketing efforts.
  • Assist with creating marketing strategies.
  • Assist with content creation.
  • Assist with gathering and giving an analysis of marketing data.
  • Maintain consistent attendance and punctuality at all scheduled work shifts, meetings, and training.
  • Utilize technology to perform job duties including Microsoft Suite, Google Suite, Meta Business Suite, Twitter, TikTok, and GVSU website.
  • Ability to manage low-level emergency/crisis response situations.
  • Abide by FERPA regulations; maintaining the confidentiality of student records.
  • Abide by Clery and Responsible Employee regulations; serving as a Campus Security Authority (CSA) which includes specific training, notification of role, and reporting responsibilities.
  • Abide by Housing and Residence Life, Student Code, Information Technology, and other University policies, conditions, and guidelines.
  • Other duties as assigned by supervisor(s).
  • HRL Marketing Assistants report directly to Housing and Residence Life Sales and Marketing Manager.

Preferred Qualifications

  • Candidates living on campus for academic year (Fall/Winter terms)
  • Candidates with Work-Study status


  • Available to work approximately 15-35 hours per two-week, pay period. University student work hours cannot exceed 25 hours within a week. Extended hours are offered during university breaks and spring/summer term.
  • HRL Marketing Assistants may be required to work during periods in which there are no classes and/or the University is closed.


  • HRL Marketing Assistants are considered student employees at Classification 2. Entry-level students will be paid at Level A.  Raises will be considered on an annual basis for returning staff based on performance and length of employment. Click here for more information about on-campus wage rates

Grand Valley State University Housing and Residence Life employment opportunities are open to eligible/qualified persons without regard to race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, marital status, or family status. Persons with disabilities have the right to request and receive reasonable accommodations.

Page last modified March 17, 2022