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IBM leaders to discuss company's design thinking approach during upcoming event

Eleanor Bartosh IBM defines design as "the intent behind an outcome," and the company uses design thinking to apply that intent to its products and services by developing understanding and empathy for its users. During an upcoming presentation presented by Grand Valley's Design Thinking Academy, two design thinking leaders at IBM will describe the company's approach to the design thinking process and what it means for the future of the design profession.

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