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The Yardstick

The Yardstick

Date and Time

Thursday, October 25, 2012
7:00 AM


  • City Flats Ballroom, 77 Monroe Center St. NW, Grand Rapids


Yardsticks is back again, but this year it’s different. It’s revamped, recreated and is now offering students an advertising competition with a real life client. This year there is one client, one brief and many opportunities for students to connect with professionals. The advertising strategy and medium are up to you. 


The premier client is Hello West Michigan, a company whose main goal is to attract talent to live and work in West Michigan. This gives students the opportunity to create for a new and upcoming client and network with the many companies that are part of Hello West Michigan, including, Herman Miller, Steelcase, Amway, Meijer and many more. Check out more about Hello West Michigan at

The Yardsticks competition brings students and professionals together for creative feedback, networking and portfolio building opportunities. The students bring their work, the professionals pick the best, the top students present and then the winners are announced. A lavish award ceremony follows where the winners receive a yardstick, of course, and also the chance to be part of the Creative Boot Camp, where students will work together with area professionals to make their advertising strategy a reality, an actual campaign for Hello West Michigan.

The Yardsticks will be held on October 25th, 2012 at 7:00 p.m. at the newly opened City Flats Ballroom, at 77 Monroe Center St. NW in Grand Rapids. Registration for the competition ends on October 19th. For more information, go to


Twitter: @theyardsticks when you reference it in a social client.



Samantha Vinton
Marketing & Promotion Captain, The Yardsticks



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