Sports Viewership: From Couch Potatoes to Standing Ovations
Date and TimeThursday, April 3, 2014
6:30 PM - 7:30 PM
- Mackinac Hall BLL 100
What are the values of sports fans? That's a question Dr. Scott Tainsky answers by examining such things as attendance and television broadcast demand for professional sporting events. This talk will describe the preferences of NFL fans, with insights on how the league can still grow its $5 billion in annual television revenue by leveraging the highs and lows of local sports fans.
Chelsea Brehm at firstname.lastname@example.org