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Denim Day

Make A Social Statement With Your Fashion Statement

Make A Social Statement With Your Fashion Statement

Date and Time

Thursday, March 27, 2014
All Day


  • Unknown


Denim Day is an annual sexual assault prevention and education campaign traditionally held April. This year will be Grand Valley’s first time participating in the campaign on March 27, 2014. Denim Day was established in 1999 after a case in Rome where a 45 year old driving instructor raped his 15 year old student and was convicted and sentenced to jail only to have the conviction overturned and the instructor released.


The statement released by the High Court declared; “because the victim wore very, very tight jeans, she had to help him remove then…. and by removing the jeans…it was no longer rape but consensual sex.”  In protest, women of the Italian Parliament wore jeans to work. As news of this decision spread, so did the protest. In April 1999 the California Senate and Assembly did the same and a movement was born.


On this day we ask students, faculty and staff to wear jeans as a symbol of protest against erroneous and destructive attitudes about sexual violence.


Apryl Bantom




March 2014

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