Events
IBM Design Thinking: Activating Design Thinking at Scale by Eleanor Bartosh and Seth Johnson
Date and Time
Thursday, March 29, 2018 6:00 PM - 7:00 PM
Description
IBM defines design as the intent behind an outcome. Design
Thinking
is used to form that intent by developing understanding
and empathy for
their users — at the speed and scale the modern
digital enterprise
demands.
In this talk, Eleanor Bartosh and
Seth Johnson will describe IBM’s
answer and approach to design
thinking— and what it means for the
future of the design profession.
Eleanor Bartosh
IBM Design Thinking Practice Lead, IBM
Eleanor Bartosh leads the Design Thinking practice for
IBM,
where she and her team help others to create a
sustainable culture
of design and design thinking across
the enterprise. Eleanor
previously served as lead for IBM
Design Research and as lead
researcher for Power
Systems’ Project Monocle, where she helped
executives
understand the needs of system administrators. Eleanor
is
a native Texan who lives in Austin with her crazy dog, cat,
and boyfriend.
Seth Johnson
Design Advocate Program Director, Design Craft at IBM
Seth Johnson leads IBM’s efforts to elevate and amplify
the
craft of design across dozens of product organizations
and a
global network of 40+ studios. He leads a diverse
team of talented
designers and developers to serve IBM’s
population of 1,600
professional designers. As a
recognized leader in the practice of
design thinking
facilitation, Seth has developed many of the standard
facilitation practices in use at IBM today.
Before joining IBM,
Seth founded a Minneapolis-based
consultancy focused on improving
the patient product
experience for pharmaceutical companies. A
former
president of AIGA Minnesota and a long-time educator,
he
currently serves as an advisor and visiting faculty member
of the Graphic Design Graduate Program at ArtCenter
College of
Design in Pasadena, California. He lives in
Austin, Texas.
Design Thinking for the Modern Digital Enterprise
At IBM, we define design as the intent behind an outcome.
We
use IBM Design Thinking to form that intent by
developing
understanding and empathy for our users — at
the speed and scale
the modern digital enterprise
demands.
Design as a
professional discipline has undergone a
tremendous evolution in
the last generation from a
practice focused mainly on aesthetic
style to one with a
clear and explicit focus on the “user” (aka:
person or group
of people who use a product or service) and their
hopes,
desires, challenges, and needs. By establishing empathy
with the user, designers are able to work toward outcomes
that
meet those needs more successfully. This user-
centered approach
known as “design thinking” enables
designers and others to address
a wide range of complex
business and social issues.
But design thinking has traditionally been practiced by
small
teams of designers, co-located together, working on
problems with
long lead times. What happens to design
thinking when the team
includes hundreds of non-
designers, distributed across 3
continents, and working on
products whose solutions are already
in-market and
continuously delivered?
In this talk, Eleanor Bartosh and Seth Johnson will
describe
IBM’s answer and approach to design thinking
with speed at scale —
and what it means for the future of
the design profession.