Effective School Communications Series

This series will offer webinars on core communications topics and provide relevant resources and materials to school leaders, staff and board members. Each session will incorporate a variety of elements such as: presentation, a summary document with best practices, an opportunity for break out or whole group discussion about next steps for implementation, and additional related resources. 

The webinar series holds together as a coherent, sequenced program, but participation in all sessions is not necessary. 

Audience: School Leaders, K-12 Teachers, Board Members

Delivery Method: Virtual via Zoom

Session Schedule and Registration

Session 1

Navigating a Crisis and Responding to Misinformation and Tough Questions

When faced with a challenge, the way we communicate with stakeholders can make all the difference in mitigating or escalating a crisis. During this session, we will share tools and resources to prevent a crisis from arising, communicate in challenging situations and combat false claims about charter schools. 

Date: Tuesday, February 14, 2023

Time: 12:00 p.m. to 1:00 p.m. EST

Click here to register for Session 1 

Session 2

Building an Effective School Communications Program

As school leaders, you have many important demands on your time. When faced with competing priorities and deadlines, proactive communications efforts sometimes take a back seat, and reactive or urgent efforts can feel like a scramble. Planning is key to avoiding day-to-day fire drills. Join us to learn more about the key elements needed to create and implement a successful communications program.

Date: Tuesday, March 14, 2023 

Time: 12:00 p.m. to 1:00 p.m. EST

Click here to register for Session 2 

Session 3

Leveraging Traditional and Digital Media 

Storytelling is one of the most compelling ways to communicate and engage with key stakeholders. Our stories need to be thought-provoking and emotion-evoking to reach our audiences at deeper levels and influence their attitudes and actions related to charter schools. In this session, we’ll cover best practices for identifying your stories, working with traditional news media and amplifying your stories through a variety of social media platforms. 

Date: Tuesday, April 11, 2023

Time: 12:00 p.m. to 1:00 p.m. EST

Click here to register for Session 3

Session 4

Communications Strategies for Student and Teacher Recruitment 

When recruiting staff and/or students, many of the same overarching principles apply. For example, your messaging should differentiate your school and be clear, concise and actionable. Your recruitment plans should include short- and long-term strategies and include tactics to grow your school’s reach and increase its visibility. In this session, learn more about the best practice recruitment strategies to fit today’s environment and help you successfully reach your goals. 

Date: Tuesday, April 25, 2023

Time: 12:00 p.m. to 1:00 p.m.

Click here to register for Session 4

Session 5

Communicating and Engaging with External Stakeholders 

What does it take to build your charter school “army” of supporters who will take action during critical points along your school’s journey, including for example renewal or expansion? Join us to learn more about educating and engaging your key audiences (e.g., board members, community, business and faith-based leaders). We’ll share the tools you need to engage each audience and what success looks like.

Date: Wednesday, May 17, 2023 

Time: 12:00 p.m. to 1:00 p.m.

Click here to register for Session 5 

Presenter Information

Peri Lynn Turnbull headshot

Peri Lynn Turnbull, CEO/Founder

Introducing Peri Lynn Turnbull

Peri Lynn is a seasoned strategist and sought-after thought leader who brings years of executive leadership, crisis-management experience, and proven results in developing advocacy and communications initiatives for social change. Prior to launching PLT Strategies Inc., she held the position of Chief of External Relations and Strategy at the National Alliance for Public Charter Schools, leading the effort to design a proactive national narrative to reframe the conversation about public education and to challenge the misinformation about public charter schools. Prior to this role, she was senior vice president of communications and knowledge management at the California Charter Schools Association and held executive level positions at the Fresno Unified School District and San Diego Unified School District as well as the American Red Cross. She holds a Bachelor of Commerce (Honors) degree from Carleton University and a Masters of Science in Executive Leadership (MSEL) from University of San Diego in addition to her Accreditation in Public Relations (APR) from the Universal Accreditation Board. Peri Lynn and her husband, Jeff Wiemann, have formed a blended family in LA Mesa, California, with four children including an adult daughter and three school-aged children, all of whom attend a mix of K-12 district and charter public schools.

Emily Bertelli headshot

Emily Bertelli, Advisor

Introducing Emily Bertelli

Emily brings expertise in the field of education communication and advocacy to support organizations endeavoring to improve the lives of kids. She first cut her teeth in public education managing communications for Pittsburgh Public Schools through an initiative of the Bill & Melinda Gates Foundation. Upon moving to California, Emily joined Capitol Impact, supporting education clients working statewide to improve educational equity, including the CORE Districts and their successful request for a federal waiver under the No Child Left Behind Act. Emily later joined the California Charter Schools Association where she went on to lead the communications team responsible for public affairs, media relations, crisis communications, and digital strategy. Most recently, Emily was an Account Director at Larson Communications, managing clients including The Education Trust-West, the California Center on Teaching Careers and Aspire Public Schools. Emily earned a bachelor’s degree in communications from Penn State University and a master’s degree in social work from the University of Pittsburgh. She lives in Folsom, California with her husband and teenage kiddo.

SCECH Availability

At no cost to participants, up to 6.0 SCECHs can be earned for participating in our Effective Communications series (1.0 for each session). 


Please contact Jayme Lesperance, Manager of Teacher Development, if you have any questions about this series.

Page last modified January 5, 2023