The Entrepreneurship Major is designed to provide students broad, intellectual and practical skills, and a demonstrated ability to apply knowledge using skills such as creativity, critical thinking, communication, and collaboration in real-world settings to help them develop an entrepreneurial venture.   Students will learn to identify opportunities, solve problems, build business strategies, test and validate assumptions, execute, and present.  Through a series of courses that include hands on and experiential learning opportunities, students will develop the knowledge and skills that will serve as a spring-board for students who wish to start, run, or grow their own personal or family-owned business.

While it is anticipated that Entrepreneurship majors are interested in starting their own ventures, this major offers students a business education with a focus on the issues involved in both starting a business as well as fostering innovation in a corporate setting. Companies are looking for employees who can execute, gather information, make decisions, manage resources, solve problems and innovate.  You may find career opportunities as a business investment specialist, business development manager, consultant, co-founder, business analyst, product development manager, innovation project manager, mergers & acquisitions specialist, or manager of corporate strategy & analysis.

Students who pursue the Entrepreneurship major are required to complete a second Seidman major in a functional discipline (such as finance, marketing, accounting, etc.)  Students should contact the Seidman Undergraduate Student Services Office early in their program for a suggested pattern of coursework.

For additional information about opportunities your college offers, please refer to the Seidman College of Business  section in this catalog.

Website: www.gvsu.edu/business

Bachelor of Business Administration in Entrepreneurship

Requirements for the B.B.A.

Cognate Degree Requirements

• CIS 150 - Introduction to Computing Credits: 3
• BOTH ECO 210 - Introductory Macroeconomics Credits: 3
  AND ECO 211 - Introductory Microeconomics Credits: 3
  OR ECO 200 - Business Economics Credits: 3
• Upper-division economics course (not ECO 490) Credits: 3
• STA 215 - Introductory Applied Statistics Credits: 3
• Quantitative Group – choose one:
  • MTH 122 - College Algebra Credits: 3
  • MTH 125 - Survey of Calculus Credits: 3
  • MTH 201 - Calculus I Credits: 4
  • PHI 103 - Logic Credits: 3
  • MGT 361 - Management Science Credits: 3

All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.

For a major in business administration, you must complete the following courses:

• ACC 212 - Principles of Financial Accounting Credits: 3
• ACC 213 - Principles of Managerial Accounting Credits: 3
• BUS 201 - Legal Environment for Business Credits: 3
• FIN 320 – Managerial Finance Credits: 3
• MGT 268 - Introduction to Management Information Systems Credits: 3
• MGT 331 - Concepts of Management Credits: 3
• MGT 366 - Operations Management Credits: 3
• MGT 495 - Administrative Policy Credits: 3
• MKT 350 - Marketing Management Credits: 3

Students are required to select one class from the following list. This course may count toward the major, minor, or cognates if applicable.

• ACC 333 - Corporate Governance and Accounting Ethics Credits: 3
• ECO 440 - Public Economics and Ethics Credits: 3
• FIN 330 - Ethics in Finance Credits: 3
• MGT 340 - Business, Social Change, and Ethics Credits: 3
• MGT 438 - Business Ethics Credits: 3
• MKT 375 - Marketing Ethics Credits: 3

Three upper-division Seidman courses are not applied to the major, minor, or cognate (9 credits total). However, these courses can be applied toward a second business major.

Students may elect nonbusiness or business courses to fulfill their elective course requirements. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major or cognate courses, except the internship, on a credit/no credit basis.

Required courses: One option from the creativity courses, three core courses, one option from the application or the practicum courses, one option from the elective courses, and a second Seidman major (excluding general business)

Excluding general business and international business

• LIB 310 – Creativity Credits: 3
• MKT 369 – Creativity in a Cubicle Environment Credits: 3

• MKT 370 – New Product Development Credits: 3
• MGT 330 – Entrepreneurship and Small Business Management Credits: 3
• ENT 350 – Entrepreneurial Business Plan Credits: 3

• ENT 351 – Entrepreneurial Project Credits: 3
• BUS 490 – Entrepreneurial Internship Credits: 3

• ACC 321 – Cost Strategy and Decision Making Credits: 3
• ECO 300 – Applied Economic Analysis Credits: 3
• ECO 342 – Strategic Games Credits: 3
• MGT 345 – Team Building Credits: 3
• MGT 437 – Family Business Credits: 3
• MKT 352 – Marketing Research Credits: 3
• MKT 358 – Advertising and Marketing Communications Credits: 3