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2019-2020 Undergraduate & Graduate Catalog


Advertising and Public Relations - Program Description

For additional information about opportunities your college offers, please refer to the School of Communications or the College of Liberal Arts and Sciences section in this catalog.

Website: www.gvsu.edu/soc/apr

The advertising and public relations major values integrating theory with practice. Our curriculum follows the recommendations of industry organizations such as the American Advertising Federation (AAF) and the Commission on Education in Public Relations (CEPR). Also, students work with actual clients from the community on a regular basis in four different courses. The program also requires at least one three-credit internship to gain experience.


The following programs are available:

Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

Advertising and Public Relations Minor



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