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Entrepreneurship, B.B.A.

The entrepreneurship major provides students with contemporary business skills including creativity, design thinking, communication, and collaboration within a variety of entrepreneurial settings. Students learn to identify opportunities, explore targeted customers' problems, build business strategies, test and validate a variety of assumptions, why failing fast and early is critical to success, locate and negotiate funding, execute their plan(s), and launch their new venture, product, or project.

Visit the program website for more information.

Program Overview

Through a series of courses that emphasize hands-on and immersive learning, students will develop the knowledge and skills that will serve as a springboard for students who have a desire to start, run, or grow their entrepreneurial project.

Students who pursue entrepreneurship are required to complete a second business major in a functional discipline. These include accounting, economics, finance, general management, human resources management, marketing, operations management, and supply chain management.

Why Study Entrepreneurship at Grand Valley?

  • The entrepreneurship major explores how to apply your entrepreneurial skills to a variety of situations including non-profit, corporate new product or business development, or your own business.
  • Grand Valley is major player within the Michigan entrepreneurial ecosystem. Numerous engagement opportunities are provided within the local, regional, and national entrepreneurial ecosystems.
  • The Grand Valley chapter Collegiate Entrepreneur Organization is an award-winning group of entrepreneurs.
  • Mentoring and support from our Entrepreneur in Residence, our GVSU Entrepreneurship Faculty, and local entrepreneurial organizations such as Grand Angels and StartGarden.
  • Access to numerous business plan and pitch competitions to gain support and interest in your ideas, as well as earn money for your new venture. Plus, you will be provided mentorship on how to position your new venture to be successful.

Helpful Links

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

Format: Face To Face


  • Business modeling
  • Concept development
  • Customer research methods
  • Entrepreneurial consulting
  • Family owned business
  • Feasibility analysis
  • Funding options and sources
  • Inventiveness and imagination
  • New venture launch
  • Persuasive presentation skills
  • Pitch deck development

Career Options

Entrepreneurship majors will find careers such as:

  • Business or economic development
  • Business owner or operator
  • Corporate innovation
  • New product or business development
  • Product, brand, or portfolio management


“GVSU faculty and the Center for Entrepreneurship and Innovation have helped me make the connections to discover competitions allowing me to fund and grow my business, Locker Lifestyle.”