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2016 West Michigan World Trade Week Business Conference

Mapping Global Sales

Thursday, May 12, 2016

Presented at:

Grand Valley State University's L. William Seidman Center, 50 Front Avenue SW, Grand Rapids, MI 49504

West Michigan World Trade Week is pleased to announce details of the 31st annual business conference.  Join us on May 12th as we hear from Michigan companies and their strategies for export success.  It is sure to be a full afternoon of networking and learning how businesses are succeeding mapping global sales!

Each year a dynamic network of community organizations throughout the West Michigan region plan the May West Michigan World Trade Week business conference focused on promoting international trade and business growth in foreign markets. See what you can learn, register today!

Please note registration fee includes:

Lunch, reference materials, as well as admittance to the V.I.P Networking reception immediately following.



11:30am-Noon           Registration & Exhibitor Networking

Noon-12:45pm           Networking Lunch

12:45-1:30pm            Keynote Presentation - Notions Marketing Corporation, Adrienne Stevens, President

1:30-2:15pm              ~ Networking Break with Exhibitors ~

2:20-3:20pm              First Session Choices

Basics of International Logistics - Presentation will provide two case studies of shipments exported under different INCOterms and modes of transportation which can impact the bottom line for you and your customers. Following the presentation the panel of international logistics providers from various firms will answer audience questions.


  • LRI International, Paul Jarzombek, Chief Operating Officer
  • Supply Chain Solutions, Yvonne Morgan, Director of Risk Management and Compliance
  • FedEx Trade Networks, Liviu Florian, Manager of Sales

Moderator - Jaideep Motwani, Grand Valley State University, Seidman College of Business, Management Chair


“Making Free Trade Agreements Work For You” - Learn how to expand your international sales by leveraging Free Trade Agreements. This basic session will outline the benefits of active U.S. Free Trade Agreements and provide a status update on pending agreements such as the Trans-Pacific Partnership. Participants will gain understanding of how to identify a product’s specific rule of origin to determine preferential treatment and on how to organize the various departments within your company so you can easily demonstrate whether your goods originate according to the specific FTA.

Speaker: U.S. Commercial Service, Susan Whitney, Office Director, Cleveland, OH

Moderator:  US Department of Commerce Export Assistance Center, Kendra Kuo, Director, Grand Rapids, MI


Financing Options for the Global Supply Chain - Join this business panel as they discuss different challenges and ways to finance the global supply chain to ensure global sales are collected timely and easily from customers around the world.


  • International Risk Consultants, Mike Treleaven, Partner
  • A&B Packing Equipment, Fred Pieplow, President
  • Ranir LLC,  Dan Nowak, Director of Strategic Sourcing

Moderator: Scott Hibbard, Comerica Bank, Vice President, Corporate Lending/Relationship Manager


3:20-3:40pm              ~ Networking Break ~


3:40-4:40pm             Second Session Choices

Duty Drawback and Foreign-Trade Zones - Learn about these two options available to exporters to potentially recover costs when exporting product back out of the U.S.


  • Duty Drawback - GHSP, Elizabeth Wellborn, Trade Compliance Leader
  • Foreign-Trade Zones - Wolverine Worldwide, Inc., Andrea Angelone, Director, Customs Compliance & Logistics

Moderator:  Grand Valley State University, Van Andel Global Trade Center, Seidman College of Business,Sonja Johnson, Executive Director


Selling to Developing Countries - This session will provide best practices for managing FCPA, Sanctions, OFAC, and other export compliance issues impacting sales to developing countries.

Speaker: Amway, Brian Gill, Legal Counsel

Moderator:  Avasure, Ryan McKnight, Project Leader


Direct Sales vs. Sales Representatives/Distributors – What Works Best? - How do Michigan businesses map export sales?  Do they go through direct channels, sales representatives or distributors? Does the plan/map change in different global markets? Why or why not?  Join this panel of businesses as they share how they map their global sales.


  • Great Lakes Label LLC., Tony Cook, Chief Executive Officer
  • Global Envoy, Peter Gower, International Business Consultant
  • Pro-Vision, Steve Peacock, President

Moderator:  Chris Bosio, Michigan Economic Development Corporation, International Trade Development Manager


4:45-5:25pm           General Session - Panel of past Michigan Export Award Winners share what’s occurred with their business since receiving their perspective award.


  • E-Award Recipient - US Department of Commerce - X-Rite, Chris Winczewski, Vice President, Product Marketing
  • Exporter of the Year - Michigan Department of Agriculture and Rural Development - Graceland Fruit, Brent Bradley, Vice President of Marketing & Sales   
  • Trader of the Year - West Michigan World Trade Association - Bandit Industries, Laurie Pant, International Department Coordinator

Moderator:  Kendra Kuo, US Department of Commerce Export Assistant Center, Director

5:25-5:30pm            Closing Remarks - Sonja Johnson, West Michigan World Trade Week 2016 Planning Committee Chair

5:30-7:30pm            VIP Reception - West Michigan World Trade Week Host

                                Deval M. Desai,  Vice President and Country Head, India, Magna International