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Alumni Spotlight: Josh Buck

Alumni Spotlight: Josh Buck

Current job title 
Marketing Generalist

 

Describe your current position 
I work in the marketing department for four fiberglass boat brands (Four Winns, Glastron, Scarab Jet, and Wellcraft) with models ranging from 16-37ft. I handle copywriting, press releases, digital/print advertising, content management and web design, all aspects of social media, varying boat testing/driving, and also act as a salesperson at boat shows.

 

To what extent does writing relate to your current position? / What type of writing/design do you do for work? 
Writing fully relates to my everyday work life as I copywrite for the web, social media, and print media (catalogs, brochures, press releases etc.). I design and develop advertisements, photography, banners, sell sheets, annual information guides, and consult on new strategies for reaching our dealers/consumers. I use the techniques I developed from GVSU's writing program on a consistent, daily basis.

 

Please briefly describe your path from graduation at GVSU to your current position. 
My path at GVSU truly led me where I am today. I always knew I wanted to be a marketer, but the writing department allowed me to immerse myself in that passion. And yes, I followed my passion for marketing through GVSU's writing program! The knowledge I obtained in writing and design helped me figure out my strengths and weaknesses. I sincerely wouldn't be where I am today if it weren't for all the time I spent developing my writing skills, design methodology, and public speaking abilities.

 

What parts of the writing major had the strongest impact on you as a professional? 
The modules I completed had a powerful impact on my professional standing. Writing for the web, writing with technologies, and magazine writing truly boosted my skills as a writer and designer. My minor in advertising and public relations also played a large role in my abilities to see how the smallest details can make or break a design. Finally, my writing internship was a promising step towards getting me ready for the professional world.

 

What advice would you offer to current/future writing majors at Grand Valley? 
Don't be afraid to try new avenues of writing. There are endless opportunities for a writer, and most of the time we get to change the rules on what works. The writing major at GVSU lets you find what best suits you. Finding out what type of writer you are is easy through the program. And it may sound small, but keep asking questions! Finding your path is not a journey that should be traveled alone. 

 

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Page last modified November 30, 2017