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Students' idea wins first place

Students' idea wins first place

Team Soletics, from Grand Valley’s Seidman College of Business, took first place at the Accelerate Michigan Innovation competition November 14, 2013, in Detroit.

The team won $25,000 to be used toward developing its idea for outdoor athletic gear.

Soletics competed among 35 teams in the student competition. Three undergraduate students were on the team: Michael Kurley, chief executive officer; Lindsay Noonan, chief marketing officer; and Vanessa Gore, public relations specialist.

Soletics creates smart, outdoor athletic gear. The team is creating a jacket system, tailored to skiers and snowboarders, that will cool the core, heat the extremities, and provide excess power that can be used to charge a mobile device. The system uses a mixture of solar and thermoelectric fabrics and materials to provide power.

Accelerate Michigan is an international business competition designed to bring together later-stage entrepreneurial companies with local, national and international investors.

by Dottie Barnes

This story was filed with the tags: Awards , Business , Undergraduate Student , Competition , Academic Excellence