Team Soletics, from Grand Valley’s Seidman College of Business, took first place at the Accelerate Michigan Innovation competition November 14, 2013, in Detroit.
The team won $25,000 to be used toward developing its idea for outdoor athletic gear.
Soletics competed among 35 teams in the student competition. Three undergraduate students were on the team: Michael Kurley, chief executive officer; Lindsay Noonan, chief marketing officer; and Vanessa Gore, public relations specialist.
Soletics creates smart, outdoor athletic gear. The team is creating a jacket system, tailored to skiers and snowboarders, that will cool the core, heat the extremities, and provide excess power that can be used to charge a mobile device. The system uses a mixture of solar and thermoelectric fabrics and materials to provide power.
Accelerate Michigan is an international business competition designed to bring together later-stage entrepreneurial companies with local, national and international investors.