Strategic Plan for University Relations
Context For Planning
The University Relations Division connects with the university's strategic plan in its unique role in creating and disseminating strategic messaging. That messaging supports students success and institutional image with inspiring stories, recognition of achievements and informing the community of resources to ensure access, retention and graduation.
University Relations uses internal and external communication to support the goals of the university. Specifically it supports the stated goals to attain higher levels of community connectedness and support, and national and world renown through its strategic messages to all constituencies and through its public media programs. Success will attract the best students, faculty and staff to the university.
University Relations demonstrates its commitment to an inclusive learning environment by selecting unique messaging, advertising and media programming that features diversity in talent, discipline and background. University Relations provides content and technical help to the administration and the academic departments to ensure attainment of goals and outcomes.
University Relations adheres to the seven core values outlined in the university strategic plan in all its decision making and goal setting: excellence, integrity, inquiry, inclusiveness, community, sustainability and innovation.