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Strategic Plan for University Development

Context For Planning

University Development supports the mission, the vision and the values of Grand Valley State University by securing friends, funds and resources in support of the priorities of the university. In this effort, the goals of the strategic plan adopted by the university and the implementation priorities as determined by the Senior Management Team guide us in our planning process. According we are focused on growing; endowments for scholarships and programs, Capital funds for prioritized projects, Operational funds to support the current programs, projects and students of the university as outlined in the strategic plan.

Mission

University Development helps Grand Valley State University fulfill its mission and realize its aspirations in three ways: (1) securing, stewarding and increasing financial support; (2) building meaningful partnerships with external and internal constituents; and (3) communicating the universitys character, quality, priorities and goals.

Vision

To provide funding, resources and opportunities enabling Grand Valley State University to educate students to shape their lives, the professions, and their societies.

Value Statement

Integrity: Firmly adhering to ethical principles, honesty and responsibility for actions. Respectful: Using courtesy and tact when interacting with team members regardless of position, role or title. Results-Oriented: Focused on achieving objectives established for self, university development and Grand Valley State University. Self-Motivated: Produces work of the highest quality with resources available while independently taking the initiative to continue to undertake projects for the good of the department and the university. Team Orientation: Strive to accomplish the goals of the department and the university by working together with others. Articulate: Clarity and effectiveness in all aspects of work and including written and oral communication while maintaining strict attention to detail. Actively works to support the strategic direction of University Development and Grand Valley State University.

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.2

Increase donor funded scholarships to reduce the financial barriers that may deter undergraduates from participating in high impact experiences

Baseline

As of December 31, 2015, G.V.S.U.had 403 donor funded scholarships.

Objective 1.A.3

Increase the donor funded fellowships and program funds available for graduate students to reduce the financial barrier that may prohibit them from participating in high impact learning experiences.

Baseline

36 donor funded scholarship/fellowship funds available to graduate students have been created at GVSU as of December 31, 2015.

Outcome B: Grand Valley is diverse and inclusive.

Objective 1.B.1

Increase the number of scholarship/fellowship funds available at GVSU that are available to students from diverse backgrounds in order to attract and retain potential students.

Baseline

Number of scholarships/fellowships in existence at GVSU as of December 31, 2015

Objective 1.B.2

Increase the number and funding for donor funded scholarships at GVSU that are available to first-generation and non-traditional undergraduate students at GVSU.

Baseline

Number of scholarships available as of December 31, 2015.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

GVSU maintains the capacity to communicate with 95% or more of its alumni via print and e-mail materials.

Baseline

Percentage of alumni whom we are able to contact and for whom we have accurate addresses or e-mail addresses as of December 31, 2015

Progress

2016 Status
Minimal Progress
By 12/31/2015 we had e-mail or mail addresses on 86.61% of our Alumni population. During 2016 we used an alumni directory project, a Linked In Project and Donor Search data to verify alumni e-mails and addresses. We were able to increase the number of those alumni whom we were able to actually contact but as a result the overall percentage of alumni with verified e-mail or mail addresses declined slightly to 86.19% as the inactive e-mails and addresses were removed.

Objective 1.C.2

Grand Valley continues to expand the individuals, corporations, foundations and organizations who financially support the institution through gifts, partnerships and collaborations that benefit the mission and students of Grand Valley State University.

Baseline

Number of individuals, corporations foundations and organizations who have financially supported GVSU as of December 31, 2015.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

University Development will seek private funds for budgeted and approved University priorities that supports innovative teaching, learning, integrative scholarly and creative activity, through the use of new technologies and facilities

Baseline

status of donor funding raised for budgeted and approved university priorities.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.2

University Development to continue to work with individuals, corporations, foundations and organizations to fund pass through scholarships on a yearly basis

Baseline

Pass through scholarships in existence as of December 31, 2015

Objective 1.E.3

The number of externally funded undergraduate student scholarships increases by at least 50% from its 2015 level to at least 571 scholarships.

Baseline

Winter 2015 at 381

Objective 1.E.4

By 2021 increase the number and the corpus amounts of donor funded scholarship endowments at GVSU to grow the endowment corpus by 45% above its 2015 level to a targeted amount of $38,605,313

Baseline

Scholarship endowment corpus as of December 31, 2015

Progress

2016 Status
Substantive Progress
By December 31, 2016 the Scholarship Endowments had increased to 39,305,480 from the previous years 36,402,200

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 2.E.1

Expand the number and amount of donor funded project funds and endowments within academic units and areas to support university priorities as established by the President's cabinet of the university.

Baseline

Number and amounts of privately funded project funds and endowments at academic units and centers as of December 31

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 3.A.1

Obtain donor funds as budgeted for university approved capital projects related to high demand programs to increase our capacity to admit qualified students.

Baseline

Funding obtained/committed and booked for approved projects as of December 31, 2015

Strategic Priority Area 4: Enhance the institution's image and reputation.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 4.A.1

Grand Valley has the donor funded facilities and technology it needs to maintain a personal challenging and transformational learning environment.

Baseline

donor funds budgeted for approved GVSU priority projects have been or are on target.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 4.C.1

Continue to develop relationships, partnerships collaborations and connections with individuals, corporations, foundations and organizations on a local, regional, state, national and world community as appropriate, that enhances the donor funded financial support of the misison and projects of GVSU.

Baseline

Number and make-up of supporters of GVSU based on CASE VSE standards as of fiscal year end.

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